What to charge for cleaning services in the UK

Pricing is one of the biggest make-or-break factors for a cleaning business. The goal is not to “guess a number”, but to set a rate that matches your time, your task list, and the standard you deliver.

Hourly vs fixed pricing (which works best?)

• Hourly: best when you can estimate time quickly and your customers want flexibility.
• Fixed jobs: best when the task list is clear, repeatable, and you can quote consistently.

What affects cost in the UK

• Property size and condition
• Frequency (weekly/fortnightly vs one-off)
• How deep the clean needs to be (especially kitchens and bathrooms)
• Extras (interior cupboards, oven/grill, inside appliances)
• Your overheads and insurance costs

Simple estimation rules you can use today

If you are unsure how long a clean takes, start with broad time ranges, then refine after your first few jobs. For context on duration, see how many hours cleaning takes.

Avoid undercharging

Underpricing usually shows up as “overtime” and rushed work. A good strategy is to be clear about what is included, set a minimum callout for small jobs, and offer transparent add-ons for extras.

Ready to get booked?

When your pricing is ready, make it easy for customers to compare you by postcode and services on Fillio. Then you can convert search intent into bookings without chasing leads.